D2C skincare brand triples customer lifetime value with retention automation
Results
41%
increase in repeat purchase rate
3.2×
customer lifetime value improvement
₹8L
recovered abandoned cart revenue per month
28%
of customers referred at least one friend within 90 days
The challenge
A D2C skincare brand with strong Meta Ads performance had a structural problem: 78% of customers never bought a second time. Their acquisition cost had risen to a level where single-purchase customers were barely profitable. They needed to monetise existing customers, not acquire more new ones.
They had a Shopify store, a growing WhatsApp contact list from orders, and no system connecting them.
What we did
- 01
Built a post-purchase WhatsApp sequence triggered by Shopify order events: thank you, usage tips on day 3, skin check-in on day 10, and a replenishment prompt on day 25.
- 02
Created a segmented abandoned cart recovery flow — different messages for people who added to cart vs. reached checkout vs. clicked payment.
- 03
Launched a VIP programme automatically triggered when a customer placed their second order — exclusive early access, a handwritten-style note, and a loyalty discount.
- 04
Set up a win-back sequence for customers who hadn't purchased in 90 days — personal tone, new product introduction, and a time-limited offer.
- 05
Built a referral flow triggered 14 days post-purchase, when satisfaction data suggests the customer has formed a view of the product.
"We were so focused on acquiring customers that we forgot we already had thousands who trusted us. ByteAiBoost built the system to keep them."
Services used in this engagement
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