EdTech institute generates ₹18L in additional revenue in 90 days
Results
2.8×
conversion improvement vs. previous launch
₹18L
additional revenue in the 90-day engagement
52%
lower cost per enrolment
3.1%
landing page conversion (was 0.8%)
The challenge
An online coaching institute was spending ₹2–3L per month on Meta Ads for their flagship course. Click-through rates were reasonable, but their landing page conversion rate was under 1%, and of the leads who did opt in, fewer than 4% enrolled.
They had tried multiple landing page variants and different ad creatives, but nothing moved the needle. The problem was structural: there was no nurture system between opt-in and purchase, and their course launch was a single-email blast to a cold list.
What we did
- 01
Audited the full funnel from ad click to purchase and identified three primary leakage points: landing page clarity, opt-in follow-up gap, and launch-day reliance without warming.
- 02
Rebuilt the landing page around a specific student transformation rather than a course feature list. Conversion rate improved from 0.8% to 3.1% before any other changes.
- 03
Created a 14-day WhatsApp nurture sequence that delivered daily micro-lessons from the course, building demonstrated value before the launch CTA.
- 04
Built a launch sequence combining email, WhatsApp broadcast, and a webinar with a live Q&A — replacing the single-email launch.
- 05
Added an abandoned-cart WhatsApp sequence for the 60% who clicked checkout but didn't complete purchase.
"We had good ads and a good course. What we didn't have was a system between the two. That gap was costing us lakhs every launch."
Services used in this engagement
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